Cornell Marketing Communications

Google’s “Big-Brother” attitude to the World Wide Web and the various low-quality websites it is targeting gets full approval from this writer.

Don’t you feel it’s time that the worlds greatest search engine should police what it serves as it’s product to the consumers that use it?

Come on folks….here is a simpler way to understand the situation before you start bitching and belly aching…Let’s pretend you can actually find a fantastic restaurant that serves your favorite dish just perfectly.

Now, because of some lazy, cheap, and greedy waitresses and waiters every time you order your favorite mean you get twenty poorly done, old, burnt pieces of your favorite dish. You have to wait for hours and go through at least two dozen different tries before you get the right meal that’s done the way you want it. If that occurred you wouldn’t visit that restaurant ever again.

Same is true for search engine results. When you do a search you want good, valid content as a result and Google has Panda to insure what you order is what you want the way you want it.

Good Job Google!

OK! Just a quick post to let you know that Inbound Logistic Magazine had me do a case study for them the first week of the year… Great editor and good to work with. Project complete and happy to serve them.

Then I was lucky enough to have Reuters News Service found me on the Internet and asked me to do a quick assignment. After which I was lucky to become a stringer for them. International news service as a stringer…Very Lucky writer.

That’s all the news for Jan. 2012. Will keep you updated every month. Until next time …have a good one and remember to dot your i’s and cross everything else.

Hello. I’m Bill and I’ll be your content provider today. I will do my best to provide SEO content that meets with the major search engines requirements and ever so delicately lift your website to the search engine heavens.

Now, let’s be honest…the Internet has changed the reality of everything in our world including the names of what we do…

Content Provider has taken the place of writer..and the gurus think they’ve come up with something new and better, but the facts remain the same…content providers are writers.

The fact that your SEO that everyone is sooo secretive about is just good writing. Journalism class should help with this.

Search engines want good writing that matches the subject of the site. And, the writing (they call it content) must be updated or added to weekly and then the search engines will notice you.

Here’s my word to you…If you are a good writer and write the way an article is to be written you’ll not have an issue with SEO or the search engines etc.. Just do what the “old time” writers would do and enjoy doing the best that you can.  It’ll work. OH and by the way…if you aren’t a writer —–get one. Don’t think that if you design sites or own the business you are a writer….you are not. Go with the professionals and your worries will be over.

One of the best ways to add credibility to your business is by developing a high quality white paper or case study.

Give this out to any potential customer or client and watch…it’s truly a gift to watch as future clients realize you really are the expert in the field.

Make sure you have a professional write and design your white paper or case study to add to your credibility and PLEASE stay away from the excuse…”I learned to write in da third grade and always got good grades in crayola…ing. I think I can do this and save a couple o bucks so I can eat me some lunch.” With a thought process like this you sound and look like a cheap moron. This attitude only validates why you’re losing business to the more professional competitors.

Had a major heart attack and have been out of service. I’m back and ready to roll.

Businesses are always looking for ways to get their name and company information infront of customers or prospects. By mailing or emailing your white paper or case study to to current customers and prospects you’ve supplied them with valid information and content that serves them and have also put your company in front of your niche without pounding them with a self-serving sales message.   

Using white papers and case studies to stay “top of mind” is a fantastic way to not only raise awareness of your products and services but, it also proves the point that your expertise in your field is something to recognize and be aware of.

If your case studies and white papers are written correctly and not just self-serving propoganda this works well.

Until next time…market your ass off and use content to your best advantage…you’ll be glad you did!

Using a reformatted and abridged version of your white paper or case study as a press release is probably one of the most logical way to get exposure for your company.

If you think about how reporters gets their stories you must admit that it’s a pretty rough way to go…first they need to dig up a story that’s appealing. then they have to interview the principal of the story or do fact checking and verification and then they get to write their 500-1,000 word recap by the time they go to press. 

SOOOO, when they get a press release that answers the who, what, when, where, and why of a story complete with the copy of the white paper or case study you’ve just made their life a lot easier….making them more apt to use the story because there is a ton of work you’ve already done for them.

If you add a few quotes from the CEO, President, a VP or two you’ve got a winner and the reporter you just sent this two will think of you with love in their heart and a tear on their cheek…which can be handy the next time your company needs press.